CREATIVE DIRECTION & MOTION CRAFT
PORTLAND, ORWHAT WE DO
Motion for brands
WHAT WE MAKE
Melin
Odyssey
A premium hat brand with a story nobody could see. We made the craftsmanship visible and gave them an anthem.
Vionic
Meet the uptown
Vionic's audience knew the shoe. They didn't know the brand. We made a film that gave them a reason to remember it.
Fellow
Espresso Series 1
The first espresso machine from Fellow. Motion built to convey the feeling of owning it before anyone could hold it.
Fellow
Opus 2
A new grinder, a different moment in the brand. The product celebrated on its own terms.
Ranger
Hypershot
Technical eyewear with a niche audience and big ambition. A visual standard to match the performance of the product.
Ortholite
Insole Technology
They’re the hidden comfort inside almost every major shoe brand. We turned Ortholite’s tech into something you can feel.
HOW WE WORK
The brief is where the conversation starts, not where it ends. We’re listening for the thing you haven’t said yet. The gap between what’s being asked for and what the brand actually needs.
A through-line that earns its runtime and lingers after the lockup. Through pacing, rhythm and flow we create narratives that invoke a sense of "that feels right." When it's felt, it's remembered.
Our process is a collaborative one. You inform the work, we sweat the details, and when it all comes together, the result feels effortless. We overthink on purpose so the final piece feels inevitable.
Good creative work does more than just look good. We keep the original goal in sight through delivery, so the work lands with purpose. Each project is a chance to measure, learn, and improve what comes next.
WHO WE ARE
Joyo is a motion design and creative direction studio led by Adam Gill. Adam has twenty years across agencies, studios and in-house teams, working with giants like Google, Nike, Adidas, Microsoft and Meta, alongside a lot of mighty smaller brands.
We make motion with ideas that can be felt. 3D product film, brand film, motion design, key visuals and campaign assets. The work is built to perform across platforms, from product pages to paid media to launch moments and beyond.
A strategic instinct carries through everything we do. Listening deeply, reading the brand, finding the pattern and giving it form.
Joyo creates a space where ambition meets a good time. The hit of an unlock. The tingle of getting it right. Instinct given room to run, inside a process built to catch it. A client seeing themselves in the work. An audience feeling a brand level up. It’s these moments that drive us and we make sure you feel that too.
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